Your podcast show notes play a key role in the promotion of your show. They entice visitors to listen to your episodes and help Google rank your pages.
Without podcast show notes, potential listeners won’t have the information they need to choose to listen and Google won’t know when and how to display your pages.
Below are the current show notes for Bob Burg’s interview. In combination with your Audio Player you truly understand how to use your episode as a marketing tool.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
Value vs Price
Create Value. Your prospects, customers and clients will be attracted to do business with you; to buy more from you and to refer you to others when you constantly and consistently provide value to them.
Touch Lives. Touch lots of lives with the exceptional value you provide. Your income is determined by how many people you serve, as well as how well you serve them.
Build Networks. Expand your influence and impact by focusing on others and building a network of people who know, like, and trust you; people who want to be your Personal Walking Ambassadors.
Be Real. Be comfortable bringing YOUR best authentic self to the table, and, continue doing that by learning, growing, and improving continually.
Stay Open. Allow the abundance that is your birthright to flow to you. Never again struggle with money because you understand how and why it works, and how and why you are able to attract more and more of it your way.
Connect with Bob Burg
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