Video is Outperforming Everything Else
Though podcasts are a massively popular form of media, video still reigns supreme on the Internet. On social media sites, videos receive around 1,200% more shares than images and text posts, and for good reason. The human brain is more adept at taking in information when it is presented both audibly and visually making video the perfect solution to low viewer engagement.
By simply including video in their marketing scheme, websites see 2 -3x as much traffic as they did without video. By 2022, a predicted 82% of global internet traffic will come from watching and streaming video.
Video is the best way to promote your podcast.
Your audiongram is a 15-60 second video clip of your interview. Think of these short videos as commercials to get the viewer to go back and listen to the entire interview or to take other calls to action.
Below is the audiogram created for